UNUM.DIGITAL
The Dr. Kalterna skincare line — serums and creams from the MySkin & Poliderma range.

My Skin &PolidermaBranding

See the project

In this project the goal was to merge three separate brands from three different industries into one cohesive presentation, without losing trust, SEO equity, or clinical authority in any.

MySkin and Poliderma brand collateral: mobile web designs, social posts, and packaging.

For Poliderma, the work required precision over disruption, cleaning and restructuring 2,000+ pages, preserving accumulated SEO equity, and modernizing the UX without compromising Google visibility or patient trust, and we had to create a brand for a line of a cosmetic products.

Across all three brands, every marketing and advertising activity was aligned with real operational capacity, paid campaigns, unified messaging, and continuous optimization.

MySkin logo, package design, web design, and Photography by Tea Hreščić

Package design, photography, and digital assets

Dr. Kalterna Antiage serum bottles photographed on a bright set.
MySkin Instagram post: a sheet-mask facial treatment, styled on a woven basket.
MySkin serum vials arranged beside a small potted plant.

100%

Fully booked four months in advance through a single ad campaign

A Dr. Kalterna serum held in hand against a red backdrop.
Close-up of a MySkin treatment being applied to the skin.
A happy client holding a branded MySkin gift box.
Danny GloverThank you for all your care!

6X

increase in website traffic for Poliderma year-over-year

The redesigned Poliderma website shown across several screens.