Ray Dalio against a purple studio backdrop.

Principles Youe-learningprogram

Program Funnel Design & UX, Program Delivery System UX, Video Production, Social Media Asset Creation

By Ray Dalio

Organizational Psychologist & Author

PrinciplesYou masterclass funnel on a phone.

WEB & UX

For this program, we created a complete design system for a high-converting online funnel, guiding users seamlessly from first contact to final enrollment.

Masterclass Landing Page
Add to Calendar Page
Program Sales Page
Program Delivery System

Program Free Masterclass Page (2024-2025):

Full masterclass registration landing page for the PrinciplesYou program.

Program Delivery System:

PrinciplesYou delivery experience shown on a laptop.

PrinciplesYou membership area sign-in screen.

Program delivery system: course modules and 50% off certification sales page.

The funnel consists of a Masterclass Registration Page, and clear, conversion-focused Sales Page that gives registrants an organised overview of the program, its benefits, curriculum, and enrolment options, all helping participants feel informed and confident in joining.

In addition to the funnel system, we designed and developed a delivery platform featuring a live module overview, session registration system, and a structured resources library.

Video Production

For the program funnel, we produced an impactful promotional video, and created a complete video system covering all module content, with more than 65+ videos in total.

Program video: Ray Dalio on "The Power of Radical Transparency".

Digital & Social Marketing Assets

Program Literature
Paid Social Ads
Organic Social Content
Campaign Concepts
Email Banners
Program Slides & Pitch Deck

PrinciplesYou marketing assets shown across desktop, laptop and mobile mockups.